Sanne van Tuijl · Strategic marketer
Since 2014 I've worked for destinations, regions and tourism organisations: as the strategist who sets the course, the coordinator who brings partners into line and the marketer who does the work herself. With an eye on what's changing now that more and more travellers ask AI where to go.
01What I do
I work on an interim basis, per project or as an advisor, whichever fits what the organisation needs.
01
Many partners, but no shared story?
I write marketing plans with clear choices on audience, message and channels. And I keep things on track when municipalities, DMOs and businesses need to work together.
02
A plan, but who carries it out?
I also do the work myself: findability in Google and AI search, campaigns, content, social media and e-mail. Or I teach your team how, with practical workshops.
How does AI describe your destination?
03
How does AI describe your destination?
More and more travellers ask AI for advice. I show you what AI says about your destination or business, what's wrong and what you can do about it.
02Work
A selection of my recent assignments in tourism, city and regional marketing.
Strategic marketing plan, Loosdrecht lakes area · 2026
A strategic marketing plan for the Loosdrecht lakes area, with a baseline study and conversations with local businesses, regional organisations and city marketers in the Gooi and Vecht region.
Regional coordinator, MC-RU · 2024 and since 2026
I support the board and members of the Marketingcoöperatie Regio Utrecht: the partnership of nine destination marketing organisations behind Visit Utrecht Region. My work: strategy, advocacy and organisation.
Business marketer (interim) · 2026
Business tourism: I manage Locaties Utrecht, the venue finder for meeting and event locations, and run the campaigns for the city centre, the city and the wider Utrecht region.
City marketer (interim) · 2025–2026
A new LinkedIn channel, a fresh social media strategy, further development of the website and the campaign for Nieuwegein's 55th anniversary.
Marketer · 2025
New theme pages for Verborgen Verhalen (Hidden Stories) Edam-Volendam and further development of the website, with findability in AI systems as a guiding principle.
Recreation and tourism advisor · 2024–2025
As stand-in advisor I worked on marketing and communication and helped Visit Gooi & Vecht develop further.
I enjoy teaching marketing to others. Practically, with examples from the organisation itself.
A workshop series on marketing and promotion for the cultural sector, together with a colleague.
Social media workshop.
A session for business partners on the new Locaties Utrecht venue finder.
“With her great experience, knowledge and commitment, she helped Visit Gooi & Vecht develop further. (...) I can wholeheartedly recommend her services to anyone.”
“With her expertise in online marketing combined with city and regional marketing, she adds real value. Ready to take things to a more professional level? Call Sanne.”
Translated from Dutch
03Mijn Slovenië
Since late 2024 I've owned Mijn Slovenië ("My Slovenia"), a travel platform for Slovenia in Dutch and English. What I advise clients to do, positioning a destination, structuring content and building an audience, I do here at my own risk. It's also my test lab for working with AI.
Mijn Slovenië is a trade name of Molly Marketing & PR.
04AI-ready in tourism
More and more travellers ask AI where to go. But AI takes its answers mainly from booking sites, reviews and Google, and it regularly gets things wrong. I show you how AI describes your destination or business today, what's right and what isn't, and what you can do about it. Practical, honest and without empty promises: nobody can guarantee that ChatGPT, Claude or any other AI assistant will mention you, but you can make sure the facts about you are correct.
How does AI describe your destination?
I use real traveller questions to test how ChatGPT, Gemini, Claude, Perplexity and Google's AI answers describe your destination or business. In Dutch and in the language of your main international visitors, and every question several times, because AI answers change from one run to the next.
A short action list: your Google Business Profile, booking sites and reviews in order, practical information clearly stated on your own website, and agreements on how your team uses AI responsibly.
A workshop or hands-on help with the follow-up. For a single business, or through a DMO as a joint programme for local businesses.
In 2026 I earned the Advanced Certificate in Digital Marketing and AI from Kellogg Executive Education. At Bureau Toerisme Laag Holland, findability in AI was a guiding principle for the website. And at Mijn Slovenië I work with AI as a co-pilot, with myself as the editor.
05About
I'm a strategic marketer in tourism and travel. I studied Tourism Destination Management in Breda and Intercultural Communication in Utrecht, and for more than ten years I've worked at and for regional tourist boards, city marketing organisations and regional partnerships.
I like working where strategy meets execution. I enjoy social media, e-mail marketing, SEO, paid search and website optimisation as much as the plan behind them. And when there are many parties at the table, I keep the project together.
I've worked independently since 2019 through my company, Molly Marketing & PR, which also runs Mijn Slovenië.
Travel, cities, plants and the ongoing journey of discovering the world and myself. I bring that curiosity to every project: how does this place work, and who do you actually want to reach here?
LanguagesDutch (native) · English (fluent) · Slovenian (beginner)
Kellogg Executive Education2026
Programmes within the certificate
06Contact
A project, a marketing question to think through, or an idea for working together: I'd like to hear from you. E-mail is easiest.
sannevtuijl@gmail.comAlready working with me? Under What I do you'll see where else I can help, from a marketing plan to becoming AI-ready. Go to What I do
