Building a destination of my own

Mijn Slovenië helps travellers from the Netherlands and Belgium plan their trip to Slovenia, with inspiration and practical information. I've owned the platform since late 2024.

Six regional guides, from the Julian Alps to north-eastern Slovenia, and themes such as hiking, cycling, heritage, wellness, and food and wine. Plus an event calendar, a newsletter and social media channels.

The most visited article is the English-language guide to the Bohinj Railway. Every year I represent Mijn Slovenië at the Embassy Festival in The Hague, at the invitation of the Slovenian embassy.

What I advise clients to do, positioning a destination, structuring content and building an audience, I do here at my own risk. It's also my test lab for working with AI: AI as a co-pilot, with myself as the editor.